This is quite a controversial topic, none the less, it is one that we are going to explore. By comparing both the roles of the Graphic Designer and the Client and how each function hand and hand with each other. This partnership requires input from both parties in order for the best outcome.

Firstly, lets look at the role of graphic designers, theoretical graphic designers are visual communicators, who create visual concepts through the use of typography, photography, iconography and illustration. This can be achieved either by hand or by using computer software.  

They communicate ideas to inspire, inform, or captivate consumers through both physical and virtual art forms that include images, words, or graphics.

“Design is thinking made visual.” Saul Bass

Now, lets look at the role at the client and lets emphasis that without a client, the graphic designer won’t have a sustainable income. 

The client has a need that requires the expertise of the graphic designer. This can range from a simple magazine spread or a full ad campaign, both may vary but are equally important to the client as this forms a vital part in the expansion of their business. 

A simple breakdown of this interaction between both can be summarized as the client having a problem (a need to grow or promote their business) and the graphic designer needing to come up with a effective solution to have the desired outcome for the client.   

Key thing to note with this interaction between both parties, is that communication is vital. Without this element, the effectiveness of the partnership runs a good chance of failing. 

Many a times, graphic designers feel that their skills are taken for granted by the unrealistic expectations of the client who simply cannot make informed decisions. Time is money and the wastage of this can have disastrous consequences on the job at hand. By keeping the door of communication open, this can be either prevented or elevated, thus allowing for a smooth progression from the initial meeting through to final presentation of said artwork.

Tips for a Good Graphic Designer/Client Relationship:

• Let your client’s needs form the basis of your relationship.
• Deliver what you promise.
• Communicate carefully.
• Handle criticism like a professional.